Co-destruction of value – A stakeholder conceptual review
(2022)
Journal Article
Ogunbodede, O. (2022). Co-destruction of value – A stakeholder conceptual review. International Journal of Business Science and Applied Management, 17(1), 1-27
Co-destruction of value has been highlighted as a possible outcome of every interaction between firms and consumers. Despite the likelihood of its occurrence, the concept is not adequately defined or understood, while little is known about how and wh... Read More about Co-destruction of value – A stakeholder conceptual review.