Skip to main content

Research Repository

Advanced Search

All Outputs (2)

Toward a View of Complementarity: Trust and Policy Influence Effects of Corporate Social Responsibility and Corporate Political Activity (2014)
Journal Article
Liedong, T. A., Ghobadian, A., Rajwani, T., & O’Regan, N. (2015). Toward a View of Complementarity: Trust and Policy Influence Effects of Corporate Social Responsibility and Corporate Political Activity. Group and Organization Management, 40(3), 405-427. https://doi.org/10.1177/1059601114560064

© The Author(s) 2014. The extant literature argues that nonmarket strategies can establish, sustain, or enhance a firm’s competitive advantage. Less clear is how and why effective nonmarket strategies influence a firm’s competitiveness. Moreover, the... Read More about Toward a View of Complementarity: Trust and Policy Influence Effects of Corporate Social Responsibility and Corporate Political Activity.