Market share: The conduit to future success?
(2002)
Journal Article
O’Regan, N. (2002). Market share: The conduit to future success?. European Business Review, 14(4), 287-293. https://doi.org/10.1108/09555340210434474
Market share is often used to describe the position and success of a firm in an industrial sector. While the impact of market share is not always reflected in a firm's profitability or performance, many firms see it as an important organisational goa... Read More about Market share: The conduit to future success?.