CHARM: social norms marketing for energy efficiency
(2009)
Presentation / Conference
Rettie, R., Studley, M., & Barnham, C. (2009, October). CHARM: social norms marketing for energy efficiency. Paper presented at First European Conference on Energy Efficiency and Behaviour 2009: Connecting Policy, Theory and Practice, Maastricht, The Netherlands
UK focus group research with dark/light and non-green consumers explored attitudes to a range of government, charity, manufacturer and retailer sustainability initiatives. The study explored how consumers understand the term 'green' and its relation... Read More about CHARM: social norms marketing for energy efficiency.