Account manager turnover and the influence of context: An exploratory study
(2015)
Journal Article
Vafeas, M. (2015). Account manager turnover and the influence of context: An exploratory study. Journal of Business and Industrial Marketing, 30(1), 72-82. https://doi.org/10.1108/JBIM-04-2012-0064
© 2014, Emerald Group Publishing Limited. Purpose – The purpose of this study is to investigate the contextual factors that influence the impact of account manager turnover on the client–agency relationship, an under-researched area of relationship m... Read More about Account manager turnover and the influence of context: An exploratory study.