Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?
(2023)
Journal Article
Hageman, E., Kumar, V., Duong, L., Kumari, A., & McAuliffe, E. (2024). Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?. Business Strategy and the Environment, 33(2), 1081-1098. https://doi.org/10.1002/bse.3545
In recent years, the fashion and textile industries have come under pressure to manage customer expectations. Previous research has shown that female consumers tend to buy more clothing than male consumers and are understood to care more about fashio... Read More about Do fast fashion sustainable business strategies influence attitude, awareness and behaviours of female consumers?.