Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?
(2024)
Journal Article
Thy, N. G., Duong, L., Khoa, H. D., & Van Binh, T. (2024). Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?. International Journal of Entrepreneurship and Small Business, 52(1), 47-66. https://doi.org/10.1504/IJESB.2024.137756
This paper investigates how Vietnamese SMEs’ innovation relates to its performance through impacts of endogenous covariates, such as marketing expenditure. The paper employed extended regression models. Data used is based on the Vietnam General Stati... Read More about Does innovation lead to firm growth through endogenous marketing expenditure for SMEs in Ho Chi Minh City (Vietnam)?.