All Outputs (2)

The use of social marketing in promoting cycling (2015)
Book Chapter
Tapp, A., & Parkin, J. (2015). The use of social marketing in promoting cycling. In R. Gerike, & J. Parkin (Eds.), Cycling Futures: From Research into Practice (183-205). Farnham, Surrey, UK: Ashgate

This chapter explores the use of social marketing to increase the use of the bicycle as a mode of everyday travel. The popularity and level of use of a particular transport mode will broadly result from two factors: the quality of experience of that... Read More about The use of social marketing in promoting cycling.

Active travel: Its fall and rise (2015)
Book Chapter
Davis, A., & Parkin, J. (2015). Active travel: Its fall and rise. In H. Barton, S. Thompson, S. Burgess, & M. Grant (Eds.), The Routledge Handbook of Planning for Health and Well-Being (108-120). Abingdon, Oxfordshire, UK: Routledge

Transport, by definition, involves movement; and different methods of movement require different levels of physical activity on the part of the traveller. The intensity of activity may also vary, for example depending on the speed of cycling. A usefu... Read More about Active travel: Its fall and rise.