The effectiveness of threat appeals in the advertising of counselling services
(2008)
Presentation / Conference
Carruthers, J., Eccarius, J., Krisjanous, J., & Ashill, N. (2008, September). The effectiveness of threat appeals in the advertising of counselling services. Paper presented at World Social Marketing Conference, Brighton
All Outputs (2)
Job resourcefulness and employee burnout: Frontline service recovery performance efforts in a call centre context (2008)
Presentation / Conference
Rod, M., Carruthers, J., Thirkell, P., & Ashill, N. (2008, May). Job resourcefulness and employee burnout: Frontline service recovery performance efforts in a call centre context. Paper presented at European Marketing Academy (EMAC), Brighton, UK