All Outputs (2)

Pharmaceutical marketing return-on-investment: A European perspective (2007)
Journal Article
Rod, M., Ashill, N. J., & Carruthers, J. (2007). Pharmaceutical marketing return-on-investment: A European perspective. International Journal of Pharmaceutical and Healthcare Marketing, 1(2), 174-189. https://doi.org/10.1108/17506120710763013

Purpose: A key objective of the 5th Annual Pharmaceutical Congress "Marketing ROI for Pharma" conference was to illustrate how in the midst of a very turbulent environment, and with higher demand for pharmaceutical marketers to deliver bigger profits... Read More about Pharmaceutical marketing return-on-investment: A European perspective.

Purchaser-provider interaction in UK public health: Improving stakeholder cooperation (2007)
Journal Article
Carruthers, J., Rod, M., & Ashill, N. J. (2007). Purchaser-provider interaction in UK public health: Improving stakeholder cooperation. International Journal of Pharmaceutical and Healthcare Marketing, 1(1), 12-26. https://doi.org/10.1108/17506120710740252

The purpose of this paper is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, it examines the nature of cooperation between the providers of healthcare services (hospitals) and those who... Read More about Purchaser-provider interaction in UK public health: Improving stakeholder cooperation.