Electronic word of mouth and its effects on firm reputation and performance
(2016)
Presentation / Conference
Nisar, T., & Prabhakar, G. P. (2016, May). Electronic word of mouth and its effects on firm reputation and performance. Paper presented at 2016 EURAM Conference, Paris, France
Prior research on firm reputation has acknowledged the importance of word of mouth (WoM) in influencing the choices made by businesses, as well as by individuals. In recent developments, Internet-based WoM systems aggregate vast amounts of informatio... Read More about Electronic word of mouth and its effects on firm reputation and performance.