Adoption and use of E-commerce by small businesses in the UK tourism industry
(2008)
Presentation / Conference
Warnaby, G., White, G., Prabhakar, G. P., & Abd Razak, A. (2008, January). Adoption and use of E-commerce by small businesses in the UK tourism industry. Paper presented at Entrepreneurship and Firms in the New Economy, Tunisia
This paper presents a quantitative study of 90 small tourism businesses in the South West of the United Kingdom. It examines the factors that influence the adoption and use of e-commerce and the types of e-business that these organisations undertake.... Read More about Adoption and use of E-commerce by small businesses in the UK tourism industry.