All Outputs (4)

Introducing social practices theory to the social marketing agenda (2015)
Presentation / Conference
Spotswood, F. (2015, April). Introducing social practices theory to the social marketing agenda. Presented at World Social Marketing Conference, Sydney, Australia

This paper introduces Social Practices Theory (SPT) as a way of facilitating necessary evolution in social marketing. SPT conceptualises individuals as carriers of practices comprising materials, competences and meanings (Shove et al., 2012). The the... Read More about Introducing social practices theory to the social marketing agenda.

A cultural case study for social marketing (2015)
Book Chapter
Spotswood, F. (2015). A cultural case study for social marketing. In R. Gordon, & J. French (Eds.), Strategic Social Marketing. SAGE

The starting point for this study was that obesity in the UK, as elsewhere in the West, is socio-economically patterned. This is thought to be due to the low rates of physical activity within lower socio-economic groups and the social-patterning of o... Read More about A cultural case study for social marketing.

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article
Spotswood, F., Chatterton, T., Tapp, A., & Williams, D. (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. https://doi.org/10.1016/j.trf.2014.12.001

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.

“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption (2015)
Journal Article
Nairn, A., & Spotswood, F. (2015). “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption. European Journal of Marketing, 49(9-10), 1460-1483. https://doi.org/10.1108/EJM-10-2013-0557

© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.