Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’
(2014)
Presentation / Conference
Spotswood, F. (2014, September). Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’. Presented at Broadening the scope, Open University, Milton Keynes, UK
Background The 2011 House of Lords Behaviour Change report concluded that ‘behaviour change’ must become multi-disciplinary, criticising the government’s myopic commitment to ‘nudge’. It emphasised that any single-approach strategy will fail to tac... Read More about Using social practice theory to frame the contribution of social marketing in the multidisciplinary future of ‘behaviour change’.