“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption
(2015)
Journal Article
Nairn, A., & Spotswood, F. (2015). “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption. European Journal of Marketing, 49(9-10), 1460-1483. https://doi.org/10.1108/EJM-10-2013-0557
© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.