Making sense scientific claims in advertising. A study of scientifically aware consumers
(2008)
Journal Article
Dodds, R. E., Tseelon, E., & Weitkamp, E. (2008). Making sense scientific claims in advertising. A study of scientifically aware consumers. Public Understanding of Science, 17(2), 211-230. https://doi.org/10.1177/0963662506065559
Evidence that science is becoming increasingly embedded in culture comes from the proliferation of discourses of ethical consumption, sustainability, and environmental awareness. Al Gore's recent award, along with UN's Inter-governmental Panel on Cli... Read More about Making sense scientific claims in advertising. A study of scientifically aware consumers.