Let's get ethical: Dealing with socially desirable responding online
(2008)
Journal Article
Nancarrow, C., & Brace, I. (2008). Let's get ethical: Dealing with socially desirable responding online
Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on t... Read More about Let's get ethical: Dealing with socially desirable responding online.