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Value co-destruction: Exploring the role of actors’ opportunism in the B2B context (2020)
Journal Article
Pathak, B., Ashok, M., & Tan, Y. L. (2020). Value co-destruction: Exploring the role of actors’ opportunism in the B2B context. International Journal of Information Management, 52, https://doi.org/10.1016/j.ijinfomgt.2020.102093

This exploratory study investigates value co-destruction in the Business-to-Business (B2B) context and examines the impact of actors’ opportunistic behaviour on value co-creation. The research undertakes an in-depth case study based approach. It uses... Read More about Value co-destruction: Exploring the role of actors’ opportunism in the B2B context.