Impact of team goal orientation and information exchange on creativity and innovation in advertising creative teams of Pakistan
(2019)
Journal Article
Bilal, A., & Ahmad, W. (2019). Impact of team goal orientation and information exchange on creativity and innovation in advertising creative teams of Pakistan. Business & Economic Review, 11(1), 145-160
The main objective of the study is to investigate the impact of team goal orientation and information exchange on creativity and innovation in advertising creative teams of Pakistan. The data is collected from 70 teams and 436 employees of the advert... Read More about Impact of team goal orientation and information exchange on creativity and innovation in advertising creative teams of Pakistan.