Value creation in the digital platform and the emergence of grassroots entrepreneurs
(2023)
Presentation / Conference
Fu, X., Ghauri, P., & Minayora, A. (2023, September). Value creation in the digital platform and the emergence of grassroots entrepreneurs. Paper presented at British Academy of Management 2024, Brighton, UK
This paper explores a digital technology-based business model that enables marginalised communities to engage in commercial activities without access to the initial capital. We observe a great need for a perspective on how marginalised communities cr... Read More about Value creation in the digital platform and the emergence of grassroots entrepreneurs.