Routes to better knowledge transfer in marketing management
(2006)
Presentation / Conference
Hughes, T., Tapp, A., & Hughes, R. (2006, July). Routes to better knowledge transfer in marketing management. Paper presented at Academy of Marketing Conference, London, UK
All Outputs (3)
Why soft science is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., & Hughes, T. (2006, July). Why soft science is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK
Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge (2006)
Presentation / Conference
Tapp, A., Hughes, T., & Hughes, R. (2006, July). Harvard Business Review says our elite research is irrelevant: Why 'soft science' is the key to regaining leadership in marketing knowledge. Paper presented at Academy of Marketing Conference, London, UK