All Outputs (7)

Practising what we preach: An examination of academic-practitioner relationships (2003)
Presentation / Conference Contribution

The use of direct marketing in higher education (2003)
Presentation / Conference Contribution

Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference Contribution

Blowing bubbles forever - Or just till next season? The West Ham syndrome revisited (2003)
Presentation / Conference Contribution

Linking business schools and practice in direct marketing: are we missing an opportunity? (2003)
Journal Article

eManaging sport customers (2003)
Book Chapter

Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports (2003)
Journal Article