CSR, marketing capabilities and human resource development: The endogenous role of network capabilities

Binh, Tu Van; Duong, Linh Nguyen Khanh; Thy, Ngo Giang; Khoa, Huynh Dang

Abstract

Purpose: This study aims to examine the relationship between human resource development (HRD) and the interaction between corporate social responsibility (CSR) and marketing capabilities in small and medium enterprises (SMEs) in the food industry. Design/methodology/approach: This research uses the extended regression model on a sample of 2,649 food SMEs in Vietnam. Findings: This research found that CSR and marketing strategies positively influence HRD; the interaction of CSR and marketing capabilities has a negative effect on HRD; the endogenous role of network capabilities on the effects of CSR and marketing capabilities on HRD. Originality/value: This research helps food companies use their resources in allocating resources for CSR and conduct marketing reasonably and effectively. This study highlights that the impact of CSR and marketing on HRD is dominated by endogenous networking.

Citation

Binh, T. V., Duong, L. N. K., Thy, N. G., & Khoa, H. D. (2023). CSR, marketing capabilities and human resource development: The endogenous role of network capabilities. European Journal of Training and Development, 47(7/8), 695-710. https://doi.org/10.1108/EJTD-02-2022-0014

• Journal Article Type: Article
• Acceptance Date: May 13, 2022
• Online Publication Date: May 13, 2022
• Publication Date: Aug 14, 2023
• Deposit Date: Jun 22, 2022
• Publicly Available Date: Jun 22, 2022
• Journal: European Journal of Training and Development
• Print ISSN: 2046-9012
• Electronic ISSN: 2046-9020
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 47
• Issue: 7/8
• Pages: 695-710
• DOI: https://doi.org/10.1108/EJTD-02-2022-0014
• Keywords: Food; industry; Human resource development;Marketing; Networking; CSR
• Public URL: https://uwe-repository.worktribe.com/output/9639881
• Publisher URL: https://www.emerald.com/insight/content/doi/10.1108/EJTD-02-2022-0014/full/html