Adrian Sargeant
Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis)
Sargeant, Adrian
Authors
Citation
Sargeant, A. (1995). Targeting need: The application of market segmentation to the charity sector (part 2 - an empirical analysis). Journal of Targeting Measurement and Analysis for Marketing, 4(1), 38-48
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 1995 |
| Journal | Journal Of Targeting, Measurement and Analysis For Marketing |
| Print ISSN | 0967-3237 |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 1 |
| Pages | 38-48 |
| Keywords | market, segmentation, charity sector, empirical analysis |
| Public URL | https://uwe-repository.worktribe.com/output/1107727 |
| Publisher URL | http://www.palgrave-journals.com/jt/archive/index.html |
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