Alan Tapp
Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom
Tapp, Alan; Clowes, J
Authors
J Clowes
Citation
Tapp, A., & Clowes, J. (2009, July). Using database marketing to deliver relationship strategies with supporters: A case study of a Premier League football club in the United Kingdom. Paper presented at Academy of marketing conference, Stirling
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of marketing conference |
| Conference Location | Stirling |
| Start Date | Jul 6, 2009 |
| End Date | Jul 9, 2009 |
| Publication Date | Jan 1, 1999 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | database marketing, relationship strategies, supporters, Premier League, football club, United Kingdom, UK |
| Public URL | https://uwe-repository.worktribe.com/output/1098877 |
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