Lynne Eagle
Inside the empty raincoat: Towards a globalized communication strategy
Eagle, Lynne; Kitchen, Philip J
Authors
Philip J Kitchen
Citation
Eagle, L., & Kitchen, P. J. (2000, May). Inside the empty raincoat: Towards a globalized communication strategy. Paper presented at 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | 5th International Conference on Corporate and Marketing Communication |
| Conference Location | Rotterdam, Netherlands |
| Start Date | May 1, 2000 |
| End Date | May 1, 2000 |
| Publication Date | Jan 1, 2000 |
| Peer Reviewed | Peer Reviewed |
| Pages | 33-44 |
| Keywords | globalization, globalisation, communication |
| Public URL | https://uwe-repository.worktribe.com/output/1095169 |
| Publisher URL | http://www.cmc-conference.com/ |
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