Jenny Lloyd
After Blair… The challenge of communicating Brown’s brand of Labour
Lloyd, Jenny
Authors
Contributors
Jennifer Lees-Marshment
Editor
Citation
Lloyd, J. (2009). After Blair… The challenge of communicating Brown’s brand of Labour. In J. Lees-Marshment (Ed.), Political Marketing: Principles and Applications. Taylor & Francis
| Publication Date | Jan 1, 2009 |
|---|---|
| Peer Reviewed | Peer Reviewed |
| Book Title | Political Marketing: Principles and Applications |
| ISBN | 9780415431293 |
| Keywords | political marketing, political branding, brand repositioning |
| Public URL | https://uwe-repository.worktribe.com/output/1003987 |
| Publisher URL | http://www.routledge.com/books/details/9780415431293/ |
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