Gillian Kemp's Outputs (21)

Segmentation strategies for strengthening sun protection behaviours within the UK (2011)
Presentation / Conference Contribution

Who can you trust? Deciphering decline in trust of government-sponsored sources of health information (2011)
Presentation / Conference Contribution

Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions (2011)
Presentation / Conference Contribution

Mass media barriers to social marketing interventions: The example of sun protection in the UK (2011)
Journal Article

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily i... Read More about Mass media barriers to social marketing interventions: The example of sun protection in the UK.

National skin cancer campaigns (2010)
Other

Impact of celebrity role models’ behaviour on sun protection communications targeting young people (2010)
Other

Intervention strategies aimed at improving outdoor workers’ sun protection (2010)
Other

Social-marketing based sun protection intervention strategy for Cornwall PCT. Report for South West Public Health Observatory (2009)
Report

Social marketing-based strategy for sun protection interventions: supplementary document: Quantitative benchmark Cornwall PCT region. Report prepared for South West Public Health Observatory (2009)
Report

The bronze debate: Looking gold verses getting old (2009)
Presentation / Conference Contribution

Key principles of social marketing (2009)
Presentation / Conference Contribution

Accentuating the positives or negatives: The impact of message framing on health communication effectiveness (2009)
Presentation / Conference Contribution

The bronze debate: Looking gold versus getting old (2009)
Journal Article

Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours. A pilot study of UK u... Read More about The bronze debate: Looking gold versus getting old.

Getting the user involved in the UK National Health Service (2008)
Presentation / Conference Contribution

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions (2008)
Presentation / Conference Contribution

Social marketing-based sun protection intervention strategy for Cornwall PCT: A Pilot (2008)
Report

UK social marketing academic capacity mapping (2008)
Report

"UK social marketing academic capacity mapping”. Report for National Social Marketing Centre, London (2008)
Report

Social marketing based strategy for sun protection interventions. Report for South West Public Health Observatory, Bristol (2008)
Report

Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions (2008)
Journal Article