Lynne Eagle
Accentuating the positives or negatives: The impact of message framing on health communication effectiveness
Eagle, Lynne; Kemp, Gill; Jones, Simon
Authors
Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001
Simon Jones Simon10.Jones@uwe.ac.uk
Senior Lecturer in Marketing
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | South West Public Health Annual Scientific Conference |
| Start Date | Jun 3, 2009 |
| End Date | Jun 3, 2009 |
| Publication Date | Jan 1, 2009 |
| Peer Reviewed | Peer Reviewed |
| Keywords | message framing, health communication effectiveness |
| Public URL | https://uwe-repository.worktribe.com/output/1002215 |
| Publisher URL | http://www.swpho.nhs.uk/resource/item.aspx?RID=47102 |
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