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Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions

Kemp, Gill; Eagle, Lynne

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Authors

Gillian Kemp Gill.Kemp@uwe.ac.uk
Associate Lecturer - CBAL - BAM - UBAM0001

Lynne Eagle

Journal Article Type	Article
Publication Date	Jan 1, 2008
Publicly Available Date	Jun 8, 2019
Journal	International Review on Public Health and Nonprofit Marketing
Print ISSN	1865-1984
Publisher	Springer Verlag
Peer Reviewed	Peer Reviewed
Volume	5
Issue	2
Pages	117-128
DOI	https://doi.org/10.1007/s12208-008-0012-7
Keywords	health literacy, social marketing, health communication, health promotion
Public URL	https://uwe-repository.worktribe.com/output/1019685
Publisher URL	http://dx.doi.org/10.1007/s12208-008-0012-7

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