The bronze debate: Looking gold versus getting old

Kemp, Gill; Eagle, Lynne

Abstract

Although knowledge of links between sun exposure and skin cancer risks is increasing, young adults continue to intentionally expose themselves to high levels of UV exposure without adopting recommended sun protection behaviours. A pilot study of UK university students’ attitudes towards sun protection behaviour found that significant challenges must be overcome to achieve a change in social norms relating to the social desirability of a tan. Implications for further research and public policy considerations conclude the paper.

• Journal Article Type: Article
• Publication Date: Jan 1, 2009
• Deposit Date: Jul 13, 2010
• Publicly Available Date: Nov 6, 2016
• Journal: Journal of Research for Consumers
• Peer Reviewed: Peer Reviewed
• Volume: 16
• Keywords: sun exposure, sun protection behaviour
• Public URL: https://uwe-repository.worktribe.com/output/1003613
• Contract Date: Nov 6, 2016