All Outputs (137)

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference Contribution

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference Contribution

New marketing, new marketers? (2002)
Presentation / Conference Contribution

Future marketers: Future curriculum: Future shock? (2002)
Journal Article

Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter

The impact of e-business on marketing and marketers (2001)
Report

Principles of Direct and Database Marketing (2nd edition) (2001)
Book

The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article

The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference Contribution

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article

Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference Contribution

Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference Contribution

Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference Contribution

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference Contribution

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference Contribution

Direct marketing communications (1999)
Book Chapter

The culture of collecting: An opportunity for football clubs (1999)
Journal Article