All Outputs (127)

The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference Contribution

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article

Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference Contribution

Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference Contribution

Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference Contribution

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference Contribution

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference Contribution

Direct marketing communications (1999)
Book Chapter

The culture of collecting: An opportunity for football clubs (1999)
Journal Article

The role of database marketing in football clubs: A case study of Coventry City F.C. (1999)
Journal Article

Towards a branding framework for cause-, funding-and need-oriented charities (1999)
Journal Article

One of the authors recently developed a framework of strategic orientations that charities will typically move through during their life cycle; these were termed cause, funding and need. Another author also recently investigated appropriate branding... Read More about Towards a branding framework for cause-, funding-and need-oriented charities.

Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference Contribution

Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference Contribution

‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article

Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.

Principles of direct and database marketing (1st edition) (1998)
Book

Charity brands: a qualitative study of current practice (1996)
Journal Article

The use of brand management tools in charity fundraising (1996)
Journal Article

Perceptions of NCET (1996)
Report