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Research Repository

The impact of e-business on on financial services marketing and marketers

Tapp, Alan

Authors

Alan Tapp Alan.Tapp@uwe.ac.uk
Professor

Contributors

Bryan Foss
Editor

Merlin Stone
Editor

Publication Date	Jan 1, 2002
Peer Reviewed	Peer Reviewed
Book Title	CRM in financial services - a practical guide to making customer relationship mamagement work
ISBN	9780749436964
Keywords	e-business, financial services, marketing, marketers
Public URL	https://uwe-repository.worktribe.com/output/1084144
Publisher URL	http://www.koganpage.com/products/crm-in-financial-services/MarketingandSales/M/CRM/M010/1000620/9780749436964/

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