Martin Evans
Future marketers: Future curriculum: Future shock?
Evans, Martin; Nancarrow, Clive; Tapp, Alan; Stone, Merlin
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2002 |
| Journal | Journal of Marketing Management |
| Print ISSN | 0267-257X |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 18 |
| Issue | 5-6 |
| Pages | 579-596 |
| DOI | https://doi.org/10.1362/0267257022683677 |
| Keywords | marketing education, new marketing, data driven marketing, marketing research, strategic marketing, knowledge management, marketing's social responsibility, marketing research and information |
| Public URL | https://uwe-repository.worktribe.com/output/1082769 |
| Publisher URL | http://dx.doi.org/10.1362/0267257022683677 |
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