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Future marketers: Future curriculum: Future shock?

Evans, M; Nancarrow, Clive; Tapp, Alan; Stone, Merlin

Authors

M Evans

Merlin Stone



Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing Conference
Start Date Jul 1, 2002
End Date Jul 1, 2002
Publication Date Jul 1, 2002
Peer Reviewed Not Peer Reviewed
Keywords future, marketers, curriculum
Public URL https://uwe-repository.worktribe.com/output/1077443
Publisher URL http://www.academyofmarketing.org/index.php?option=com_content&view=article&id=284&Itemid=221