Globalization, integration and gray marketing: Marketing communications in New Zealand
Preprint / Working Paper
All Outputs (336)
Globalisation and tertiary education markets: An initial analysis
Preprint / Working Paper
Children, the medium and the message
Preprint / Working Paper
Advertising restrictions: Protection of the young and vulnerable?
Preprint / Working Paper
Beyond children directed TV advertising: Violence, values and the electronic media environment
Preprint / Working Paper
Inside the empty raincoat: Towards a globalized communication strategy
Preprint / Working Paper
The impact of gray marketing and parallel importing on brand equity and brand value
Preprint / Working Paper
Approbation and apprehension
Preprint / Working Paper
Implications of globalization on customer relationship management
Preprint / Working Paper
Spatial competition and store location in shopping centres
Preprint / Working Paper
IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Preprint / Working Paper
The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.
Strategic marketing plan
Preprint / Working Paper
Advertising effectiveness measurement: A review of industry research practice
Preprint / Working Paper
Combo Travel - Active and motorised modes working better together
Preprint / Working Paper
This paper considers the concept of Combo Travel: human-powered mobility in combination with a motorised mode as an enabler of healthier lifestyles and lower carbon journeys.
Most journeys by motorised modes ( bus, train, tube, car, van etc.) also... Read More about Combo Travel - Active and motorised modes working better together.
Restorative Justice and Harmful Sexual Behaviour (RJHSB): A commentary
Preprint / Working Paper
Restorative Justice (RJ) has been practiced around the world in various settings, including criminal justice,
for many years (Shapland et al., 2004; 2006). In the UK, there has been a long history of its use with the
intent to allow those who have... Read More about Restorative Justice and Harmful Sexual Behaviour (RJHSB): A commentary.
Unite Pensions Discussion Paper
Preprint / Working Paper
This is a discussion paper, putting forward analysis of current pension policies and making policy recommendations. This paper is confidential, and for the attention of a group of union officials and other consultant economists. The end goal is to fa... Read More about Unite Pensions Discussion Paper.
“Basta Ya!”: On the Colombian center for historical memory report
Preprint / Working Paper
Steps towards the construction of peace in Colombia?
The account of armed conflict that has affected Colombia for more than 50 years still has chapters that are unknown to Colombians and the world. However, the report “Enough Already! Colombia: Me... Read More about “Basta Ya!”: On the Colombian center for historical memory report.
Evidence briefing: The importance of timely support after a diagnosis of dementia
Preprint / Working Paper
Measuring the impact of deprivation on infants born preterm for learning difficulties and behaviour: A cohort study
Preprint / Working Paper
Purpose: To identify if children born preterm to families with higher levels of social deprivation are disproportionately more likely to have learning difficulties than those with lower levels of social deprivation. Methods: Data from the RANOPS (Res... Read More about Measuring the impact of deprivation on infants born preterm for learning difficulties and behaviour: A cohort study.