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All Outputs (336)

IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion
Preprint / Working Paper

The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client / advertising agency co-ordination and cohesion.

Virtious practice in nursing: Research report
Preprint / Working Paper

This report explores the role of character and virtues in nursing education and the nursing profession in the UK. Its purpose is to illuminate issues that help, or hinder, the virtuous practice of nursing.