All Outputs (25)

Trust in charities' work is built on a firm foundation (2005)
Journal Article

Double trouble is on the horizon for the sector (2005)
Journal Article

The continuing relevance of the communist manifesto (2005)
Journal Article

Index markers (2005)
Journal Article

Now we know commitment does drive loyalty (2005)
Journal Article

Ritzer's McDonaldization and applied qualitative marketing research (2005)
Journal Article

Purpose – The purpose is to examine the insights gained from applying Ritzer's thesis of McDonaldization to international qualitative marketing research, in particular the four pillars of McDonaldization: efficiency, calculability, predictability, an... Read More about Ritzer's McDonaldization and applied qualitative marketing research.

Online giving: What lessons can we learn? (2005)
Journal Article

Green consumption or sustainable lifestyles? Identifying the sustainable consumer (2005)
Journal Article

This paper examines green consumption in the context of an increasing focus on sustainable lifestyles. The authors argue that green buying must be seen in the context of wider debates surrounding the development of sustainable ways of living that inc... Read More about Green consumption or sustainable lifestyles? Identifying the sustainable consumer.

Index linked (2005)
Journal Article

Product, process and place: An examination of food marketing and labelling schemes in Europe and North America (2005)
Journal Article

Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a rang... Read More about Product, process and place: An examination of food marketing and labelling schemes in Europe and North America.

New research could change how committed giving is viewed forever (2005)
Journal Article

Stand out from the crowd (2005)
Journal Article

Buying and selling run-offs (2005)
Journal Article

The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article

The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.

Why practitioners don't read our articles and what we should do about it (2005)
Journal Article

This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.

Media neutral planning: A strategic perspective (2005)
Journal Article

Clearing up media neutral planning (2005)
Journal Article

Making the bequest: An empirical study of the attitudes of pledgers and supporters (2005)
Journal Article

The final gift: Targeting the potential charity legator (2005)
Journal Article

Donor commitment: What is it? What drives it and why does it matter? (2005)
Journal Article