Advertising versus integrated marketing communication: Is the emperor really wearing new clothes?
(1997)
Presentation / Conference Contribution
All Outputs (8)
Analysing the establishment of an advertising effectiveness awards system and review of insustry research practices (1997)
Presentation / Conference Contribution
Multiple objectives in measuring the multidimensional concept of customer satisfaction (1997)
Presentation / Conference Contribution
The role of advertising effectiveness awards in marketing communications management (1997)
Presentation / Conference Contribution
An investigation into the ways of achieving completeness in education: A comparative study of quality and change management practices in schools in England and Finland (1997)
Presentation / Conference Contribution
The place of faith in management learning (1997)
Journal Article
This paper is an exploration of the place of faith in management learning. The popular myth that faith is merely a retreat from reality is tempered with the argument that faith can sometimes be an effective means of engaging with the risks and politi... Read More about The place of faith in management learning.
Is the case for competency based assessment proven for application to business programmes? (1997)
Journal Article