All Outputs (1392)

Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. (2004)
Journal Article

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications (2004)
Journal Article

Driven by results (2004)
Journal Article

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match? (2004)
Journal Article

The use of new information technology in marketing education has been widely, and often uncritically, accepted as both inevitable and beneficial with little in-depth analysis of this phenomenon, which is both a new mode of teaching (and learning) and... Read More about Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?.

IMC: Conclusions and caveats (2004)
Journal Article

Implementation and maintenance in a lean environment (2004)
Journal Article

High performance work systems and workplace partnership: A case study of aerospace workers (2004)
Journal Article

This article provides case study analysis of the impact of high performance work practices and workplace partnership on skilled workers in the UK's aerospace industry. In contrast to assumptions that such practices increase empowerment and participat... Read More about High performance work systems and workplace partnership: A case study of aerospace workers.

Key account management in financial services: an outline research agenda (2004)
Journal Article

The forces of deregulation and technological development have created a highly competitive environment in financial services. Despite the quest for business-to-business service efficiency, most financial services companies know that they must not los... Read More about Key account management in financial services: an outline research agenda.

Practitioners' perspectives on the UK cost of capital (2004)
Journal Article

The aims of this study were to determine how UK finance practitioners derive and review the cost of capital, and to ascertain whether the final figure varied with the choice of method. To investigate behaviour in the real world a survey questionnaire... Read More about Practitioners' perspectives on the UK cost of capital.

Leadership and strategy: making it happen (2004)
Journal Article

Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced? (2004)
Journal Article

Systems psychodynamics: The formative years (1895-1967) (2004)
Journal Article

Marketing challenges in E-banking: Standalone or integrated? (2003)
Journal Article

Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values (2003)
Journal Article

Brand equity has received significant academic attention since the mid‐1990s. This has been driven partly by changes in international accounting standards as they relate to the reporting of the financial value of intangible assets. A more prominent d... Read More about Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values.

Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions (2003)
Journal Article

Currently new electronic media, the Internet in particular, are poised to become a major part of the marketing and communications mix, not only for adults but also children. This poses challenges and heralds a new debate on both protection of the you... Read More about Marketing communications implications of children's new electronic media use: A survey of parental opinions and perceptions.

Temporary work in the public services: Implications for equal opportunities (2003)
Journal Article

This article examines the impact of the growing number of temporary employment contracts in the public sector on equal opportunity theory, policy and practice. Quantitative and qualitative data from two case study local authorities are utilized to ex... Read More about Temporary work in the public services: Implications for equal opportunities.

Women, work and equal opportunities in post-communist transition (2003)
Journal Article

This article examines gender work and equal opportunities (EO) in five central eastern European (CEE) candidates to an enlarged European Union (EU): the Czech Republic, Hungary, Poland, Slovenia and Slovakia. It demonstrates how capitalist transition... Read More about Women, work and equal opportunities in post-communist transition.

Measuring diffusion: Fast tracking new products (2003)
Journal Article

An optical method for assessing scratch damage in bulk materials and coatings (2003)
Journal Article

Does history matter in strategy? The possibilities and problems of counterfactual analysis (2003)
Journal Article

Does history matter in strategy? The lack of attention given to historical perspectives in the mainstream literature suggests that it does not. Recently, however, authors have argued that historical forces do affect the strategic management of organi... Read More about Does history matter in strategy? The possibilities and problems of counterfactual analysis.