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Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern.

Eagle, Lynne

Authors

Lynne Eagle



Citation

Eagle, L. (2004). Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10(4), 289-290. https://doi.org/10.1080/1352726042000250498

Journal Article Type Article
Publication Date Jan 1, 2004
Journal Journal of Marketing Communications
Print ISSN 1352-7266
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 10
Issue 4
Pages 289-290
DOI https://doi.org/10.1080/1352726042000250498
Keywords Shimp, advertising, promotion, integrated marketing communications
Public URL https://uwe-repository.worktribe.com/output/1064593
Publisher URL http://dx.doi.org/10.1080/1352726042000250498




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