Lynne Eagle
Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern.
Eagle, Lynne
Authors
Citation
Eagle, L. (2004). Review of Shimp, T. A. (2003). Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications. Mason, Ohio: Thomson Southwestern. Journal of Marketing Communications, 10(4), 289-290. https://doi.org/10.1080/1352726042000250498
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Marketing Communications |
| Print ISSN | 1352-7266 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 10 |
| Issue | 4 |
| Pages | 289-290 |
| DOI | https://doi.org/10.1080/1352726042000250498 |
| Keywords | Shimp, advertising, promotion, integrated marketing communications |
| Publisher URL | http://dx.doi.org/10.1080/1352726042000250498 |