Lynne Eagle
Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications
Eagle, Lynne; Bulmer, Sandy; Kitchen, Philip J.; Hawkins, Jacinta
Authors
Sandy Bulmer
Philip J. Kitchen
Jacinta Hawkins
Citation
Eagle, L., Bulmer, S., Kitchen, P. J., & Hawkins, J. (2004). Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications. Journal of Medical Marketing, 4(3), 271-287. https://doi.org/10.1057/palgrave.jmm.5040173
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing |
| Print ISSN | 1745-7904 |
| Electronic ISSN | 1745-7912 |
| Publisher | SAGE Publications |
| Peer Reviewed | Peer Reviewed |
| Volume | 4 |
| Issue | 3 |
| Pages | 271-287 |
| DOI | https://doi.org/10.1057/palgrave.jmm.5040173 |
| Keywords | marketing communication, obesity |
| Public URL | https://uwe-repository.worktribe.com/output/1064637 |
| Publisher URL | http://dx.doi.org/10.1057/palgrave.jmm.5040173 |
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