Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?
Eagle, Lynne; Chaimberlain, K. C.
K. C. Chaimberlain
Eagle, L., & Chaimberlain, K. C. (2004). Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?. International Journal of Advertising, 23(1), 69-90
|Journal Article Type||Article|
|Publication Date||Jan 1, 2004|
|Journal||International Journal of Advertising|
|Publisher||Taylor & Francis (Routledge)|
|Peer Reviewed||Peer Reviewed|
|Keywords||advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand.|