Prescription medicine advertising:  Professional discomfort and potential patient benefits: Can the two be balanced?

Eagle, Lynne; Chaimberlain, K. C.

Lynne Eagle

K. C. Chaimberlain

Journal Article Type	Article
Publication Date	Jan 1, 2004
Deposit Date	Apr 14, 2011
Journal	International Journal of Advertising
Print ISSN	0265-0487
Electronic ISSN	1759-3948
Publisher	Taylor & Francis (Routledge)
Peer Reviewed	Peer Reviewed
Volume	23
Issue	1
Pages	69-90
Keywords	advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand.
Public URL	https://uwe-repository.worktribe.com/output/1064654
Publisher URL	http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12322923&site=ehost-live
Contract Date	Apr 16, 2016