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Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?

Eagle, Lynne; Chaimberlain, K. C.

Authors

Lynne Eagle

K. C. Chaimberlain



Citation

Eagle, L., & Chaimberlain, K. C. (2004). Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?. International Journal of Advertising, 23(1), 69-90

Journal Article Type Article
Publication Date Jan 1, 2004
Deposit Date Apr 14, 2011
Journal International Journal of Advertising
Print ISSN 0265-0487
Publisher Taylor & Francis (Routledge)
Peer Reviewed Peer Reviewed
Volume 23
Issue 1
Pages 69-90
Keywords advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand.
Public URL https://uwe-repository.worktribe.com/output/1064654
Publisher URL http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12322923&site=ehost-live


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