Lynne Eagle
Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?
Eagle, Lynne; Chaimberlain, K. C.
Authors
K. C. Chaimberlain
Citation
Eagle, L., & Chaimberlain, K. C. (2004). Prescription medicine advertising: Professional discomfort and potential patient benefits: Can the two be balanced?. International Journal of Advertising, 23(1), 69-90
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2004 |
| Journal | International Journal of Advertising |
| Print ISSN | 0265-0487 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 23 |
| Issue | 1 |
| Pages | 69-90 |
| Keywords | advertising, direct-mail, mass media, medical care, consumers, drugs, patient satisfaction, physician, direct-to-consumer, prescription drug, advertising, digital media, New Zealand. |
| Publisher URL | http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=12322923&site=ehost-live |