Re-discovery of India: An interview on Italian entrepreneurial strides in India

Prabhakar, G

Abstract

This work is based on an interview with Pietro Valfre'di Bonzo, Chief corporate representative of Fiat International in India, conducted under the aegis of the GLOBE project (Global Leadership and Organizational Behaviour Effectiveness Research Programme).
Fiat is an Italian car company which is a well known brand in India due to its presence since 1950s. With an increasing buying power of the Indian middle class many foreign companies are competing to capture a market share. Fiat is also trying to do the same by launching new models like Palio, Uno, Sienna and more recently Linea, Punto, Bravo shall soon be launched.

• Presentation Conference Type: Presentation / Talk
• Conference Name: 12th Uddevalla Symposium: The Geography of Innovation and Entrepreneurship
• Start Date: Jun 11, 2009
• End Date: Jun 13, 2009
• Acceptance Date: Jun 11, 2009
• Deposit Date: Apr 4, 2019
• Publicly Available Date: Apr 4, 2019
• Peer Reviewed: Peer Reviewed
• Keywords: leadership, organizational behaviour, Italy, India
• Public URL: https://uwe-repository.worktribe.com/output/995150
• Additional Information: Title of Conference or Conference Proceedings : 12th Uddevalla Symposium: The Geography of Innovation and Entrepreneurship
• Contract Date: Apr 4, 2019