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Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs

Rana, Helen; Knox, Dan; Prabhakar, Guru

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Authors

Helen Rana

Dan Knox Dan.Knox@uwe.ac.uk
Associate Professor



Abstract

This qualitative research uses case studies of two migrant entrepreneurs – Karan Bilimoria and Levi Roots – to explore the use of storytelling as a tool for establishing and sustaining a business. It proposes a conceptual framework which shows how storytelling is used to gain legitimacy, credibility and support. It finds that the two men use consistent themes and patterns in their stories, which are similar to each other and to conventional metanarratives around entrepreneurship, and require narrative plausibility more than objective truth. It identifies themes which both individuals repeatedly use in their business storytelling to demonstrate attributes of entrepreneurship.

Journal Article Type Article
Acceptance Date Aug 19, 2021
Online Publication Date Jan 24, 2023
Publication Date Jan 24, 2023
Deposit Date Aug 23, 2021
Publicly Available Date Jan 25, 2024
Journal International Journal of Indian Culture and Business Management
Print ISSN 1753-0806
Electronic ISSN 1753-0814
Publisher Inderscience
Peer Reviewed Peer Reviewed
Volume 28
Issue 1
DOI https://doi.org/10.1504/IJICBM.2021.10042270
Keywords Storytelling; Entrepreneurship; Migrant; Sense-making; Meta-narrative
Public URL https://uwe-repository.worktribe.com/output/7667930
Publisher URL https://www.inderscience.com/offer.php?id=128482

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Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs (603 Kb)
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Copyright Statement
This is the author's accepted manuscript of the article 'Rana, H., Knox, D., & Prabhakar, G. (2023). Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs. International Journal of Indian Culture and Business Management, 28(1).' DOI: https://doi.org/10.1504/IJICBM.2021.10042270

The final published version is available here: https://www.inderscience.com/offer.php?id=128482


Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs (501 Kb)
Document

Licence
http://www.rioxx.net/licenses/all-rights-reserved

Publisher Licence URL
http://www.rioxx.net/licenses/all-rights-reserved

Copyright Statement
This is the author's accepted manuscript of the article 'Rana, H., Knox, D., & Prabhakar, G. (2023). Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs. International Journal of Indian Culture and Business Management, 28(1).' DOI: https://doi.org/10.1504/IJICBM.2021.10042270

The final published version is available here: https://www.inderscience.com/offer.php?id=128482







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