People like me do that – and it’s okay!

Fogg Rogers, Laura

Abstract

Vicarious experience is influential for girls and women
o “You can’t be what you can’t see” - role models can influence societal perceptions
o But role models have a tricky path to walk – not too dominant, not too geeky, competent at their jobs but still feminine….
We need to change social norms and influence social persuasion
o Create peer group support networks
o Use gender inclusive language
o Show women doing activities – and getting a good response from them

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: Hypatia Network Hub Meeting
• Start Date: Mar 8, 2017
• End Date: Mar 8, 2017
• Acceptance Date: Mar 1, 2017
• Publication Date: Mar 8, 2017
• Publicly Available Date: Jun 7, 2019
• Peer Reviewed: Not Peer Reviewed
• Keywords: science communication, women in STEM, role models, public engagement, engineering
• Public URL: https://uwe-repository.worktribe.com/output/897099
• Additional Information: Title of Conference or Conference Proceedings : Hypatia Network Hub 2017