Outputs (77)

IMC case study (brand repositioning) (2006)
Book Chapter

Review of Cronin, A.M. (2004). Advertising Myths: The strange half-lives of images and commodities. London: Routledge/Taylor and Francis. (2006)
Journal Article

Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western. (2006)
Journal Article

review of Kimmel, A.J. (ed) (2005) Marketing communication: New Approaches, Technology and Styles. (2006)
Journal Article

Making projects critical (2006)
Book

The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties (2006)
Book Chapter

This chapter reflects upon the marketing strategies employed by the major political parties in the 2005 UK General Election. It conceptualises parties as political 'brands' and considers the inpact that negative campaign strategies have not only upon... Read More about The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties.

Business elites and corporate governance in France and the UK (2006)
Book

E-commerce in manufacturing firms: panacea or myth? (2006)
Journal Article

Application of lean visual process management tools (2006)
Journal Article

Visual process management tools have been developed by lean practitioners as communication aids and are used to help drive operations and processes in real time. Three case studies from aerospace companies describe the physical visual tools that have... Read More about Application of lean visual process management tools.

Trade credit supply: An empirical investigation of companies level data (2006)
Journal Article