Lynne Eagle
Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western.
Eagle, Lynne
Authors
| Journal Article Type | Article |
|---|---|
| Publication Date | Jan 1, 2006 |
| Journal | Journal of Marketing Communications |
| Print ISSN | 1352-7266 |
| Publisher | Taylor & Francis (Routledge) |
| Peer Reviewed | Peer Reviewed |
| Volume | 12 |
| Issue | 1 |
| Pages | 77-78 |
| DOI | https://doi.org/10.1080/1352726062000345644 |
| Keywords | Parene, advertising campaign strategy |
| Public URL | https://uwe-repository.worktribe.com/output/1043701 |
| Publisher URL | http://dx.doi.org/10.1080/1352726062000345644 |
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