Lynne Eagle
Review of Parene, D. T. (2004). Advertising Campaign Strategy (3rd ed.) Mason OH: Thomson South Western.
Eagle, Lynne
Authors
Journal Article Type | Article |
---|---|
Publication Date | Jan 1, 2006 |
Journal | Journal of Marketing Communications |
Print ISSN | 1352-7266 |
Publisher | Taylor & Francis (Routledge) |
Peer Reviewed | Peer Reviewed |
Volume | 12 |
Issue | 1 |
Pages | 77-78 |
DOI | https://doi.org/10.1080/1352726062000345644 |
Keywords | Parene, advertising campaign strategy |
Public URL | https://uwe-repository.worktribe.com/output/1043701 |
Publisher URL | http://dx.doi.org/10.1080/1352726062000345644 |
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