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Outputs (79)

Advertising and children: Issues and policy options (2006)
Journal Article
Kitchen, P. J., Eagle, L., Bulmer, S., & de Bruin, A. (2006). Advertising and children: Issues and policy options. Journal of Promotion Management, 11(2-3), 175-194. https://doi.org/10.1300/J057v11n02_12

This article reviews the debate regarding the issue of growing obesity in society in terms of issues and possible policy options. The issue is most focused on children though having obvious ramifications for adults in many economies around the world.... Read More about Advertising and children: Issues and policy options.

New channels/old channels: Customer management and multi-channels (2006)
Journal Article
Hughes, T. (2006). New channels/old channels: Customer management and multi-channels. European Journal of Marketing, 40(1-2), 113-129. https://doi.org/10.1108/03090560610637347

Purpose - This paper seeks to concern itself with the implications for the management of customer relationships of pursuing a multi-channel approach. Design/methodology/approach - The case study method is used in analysing the situation of four organ... Read More about New channels/old channels: Customer management and multi-channels.

Perceptual determinants of nonprofit giving behavior (2006)
Journal Article
West, D. C., Ford, J. B., & Sargeant, A. (2006). Perceptual determinants of nonprofit giving behavior. Journal of Business Research, 59(2), 155-165. https://doi.org/10.1016/j.jbusres.2005.04.006

This paper provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic a... Read More about Perceptual determinants of nonprofit giving behavior.

Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation (2006)
Journal Article
Rod, M., Carruthers, J., & Ashill, N. J. (2006). Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation. Qualitative Market Research: An International Journal, 9(1), 86-102. https://doi.org/10.1108/13522750610640576

Purpose - The purpose is to examine the bases of positive relations between suppliers and purchasers of healthcare services. In doing so, the paper examines the nature of cooperation between the providers of healthcare services (hospitals) and those... Read More about Mapping and assessing the key management issues influencing UK public healthcare purchaser-provider cooperation.

Intercultural team maturity model: Unity, diversity, capability (2006)
Journal Article
Prabhakar, G. P., & Walker, S. (2006). Intercultural team maturity model: Unity, diversity, capability

“I claim that human mind or human society is not divided into watertight compartments called social, political and religious. All act and react upon one another.”, Mahatma Gandhi. When project team members of diverse cultures act and react together... Read More about Intercultural team maturity model: Unity, diversity, capability.

Application of lean visual process management tools (2006)
Journal Article
Parry, G., & Turner, C. (2006). Application of lean visual process management tools. Production Planning and Control, 17(1), 77-86. https://doi.org/10.1080/09537280500414991

Visual process management tools have been developed by lean practitioners as communication aids and are used to help drive operations and processes in real time. Three case studies from aerospace companies describe the physical visual tools that have... Read More about Application of lean visual process management tools.

Measuring performance in competitive strategy research (2006)
Journal Article
Parnell, J. A., O'Regan, N., & Ghobadian, A. (2006). Measuring performance in competitive strategy research. International Journal of Management and Decision Making, 7(4), 408-417. https://doi.org/10.1504/IJMDM.2006.010246

When testing for strategy-performance linkages, attention is often given more to the measurement of strategy than to the measurement of performance. However, the selection of performance measures can dramatically influence the findings and conclusion... Read More about Measuring performance in competitive strategy research.